The demonstration in the video starts about 6:30 into it. At first we see a flat panel television powered wirelessly from about 6 feet away, then the T-Mobile G1 powered from the same distance. The thought of new TVs coming with WiFi and WiTricity standard would mean just hanging it on the wall with no cords to run. We can also image cellphones that have a battery only for backup purposes when you were not near a transmitter.
The power transfer occurs between two coils that resonate at the same frequency and only that frequency.